Because of his passion for detail, his involvement in one of the world’s most glamorous and appealing sports: Motor Racing, and being known as a fair sportsman and well-liked personality, David Coulthard was recently made Brand Ambassador separately for Mercedes-AMG and TW Steel.
Mercedes-AMG is the high performance division of Mercedes-Benz, which defines the gold standard in the exclusive luxury performance market and is known for dynamic individualized premium automobiles: a single mechanic individually handcrafts every AMG engine. This is its ironclad commitment to precision and quality, which guides the company until today.
“We are very pleased to welcome David Coulthard as a new member of the AMG family,” says Ola Källenius, Chairman of Mercedes-AMG GmbH, “…as an active DTM driver and Formula 1 driver of many years standing, David Coulthard has very extensive know-how which makes him a very knowledgeable partner for our engineers when configuring new AMG high-performance models.” David has competed in the DTM series for the Mücke Motorsport team with a Mercedes-Benz C-Class.
TW Steel is a Dutch brand specializing in oversized timepieces that are innovative and bold. Its CEO Tech Collection is a range intended to be truly elite amongst the already exclusive TW Steel CEO family. CEO Tech Collection includes its latest special offering: the TW Steel David Coulthard Special Edition, available in 44mm and 48mm executions, sandblasted for a richer finish, complimented further by a sleek grey dial, sporting David’s name, off-set by bold red numbering on the chronograph and tachymeter with a similarly colored second-hand. The watch also incorporates a sapphire crystal, grey leather Italian strap and is water resistant to 10ATM.
According to its Chief Design Officer, Ton Cobelens, “CEO Tech…is about being the best” and David shares this same philosophy with TW Steel.
David Coulthard visited Manila last September 26 to officially launch his new timepiece and the new Le Temps store in Newport Mall.